🆕🧪 Discover the Latest Science4You Kits

New Science4You kits are here—bringing hands-on learning to life across a range of creative themes: Each offers a different way to explore creativity—from colourful crafts to edible experiments and sensory-based activities. With continued demand for STEM-focused, hands-on play, these kits give kids the opportunity to experiment, create, and explore through guided, interactive experiences.

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🆕🧸 New Plush Collections Arrive from Beverly Hills Teddy Bear

Beverly Hills Teddy Bear continues to build momentum in the plush category with the introduction of several new World’s Softest Plush collections, including Chubbees, Chunka Dunkas, Feathers, Fluffees, Shimmers, and Wubbees. As we bring this to Canada, they join established favourites such as Lushees, Classics, and Duckees—broadening the assortment with a variety of builds, textures, and personalities. The expansion reflects ongoing demand for expressive, tactile plush that appeal across age groups—from collectible characters to comfort-driven companions. With additional launches on…

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AI meets Play: Introducing Imagix Crystal Balls

A new wave of innovation is entering the toy aisle with Imagix Crystal Balls, combining artificial intelligence and hands-on play. Designed to spark curiosity and support learning, these interactive toys offer a unique blend of technology and imagination, encouraging kids to explore, ask questions, and engage in new ways. The experience is brought to life through the characters Ember the Baby Dragon and Ellie the Fairy, each with their own personality. As tech-forward play continues to grow, products like Imagix…

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Return to Pandora: Avatar Fire and Ash Ignites a New Chapter on December 19

The world of Pandora expands once again with the release of Avatar: Fire and Ash on December 19, alongside a new lineup of McFarlane Toys Avatar action figures. Featuring detailed sculpts and screen-inspired designs, these figures bring the power, scale, and visual impact of the Avatar universe to life. Whether you’re a longtime fan or discovering the story anew, the Avatar Fire and Ash figures offer a dynamic way to celebrate the latest chapter.

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Bikini Bottom Hits the Big Screen with The SpongeBob Movie: Search for SquarePants 🧽🍍

The SpongeBob Movie: Search for SquarePants makes its splash on December 19, bringing Bikini Bottom laughs to the big screen—along with a fun lineup of movie-inspired SpongeBob plush. Featuring SpongeBob and friends in their on-screen looks, these plush capture the humour, charm, and unmistakable personality that fans love—bringing a little extra Bikini Bottom fun along for the ride.

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☢️ Fallout Season 2 Brings the Wasteland Back to Screens This December

With Fallout Season 2 officially airing on December 17, fans can dive even deeper into the Wasteland with a new wave of McFarlane Toys Fallout action figures. Inspired by the hit series, the latest figures capture the gritty detail, iconic characters, and post-apocalyptic aesthetic that has made Fallout a standout franchise. Designed for both play and display, these figures bring the world of Fallout from screen to shelf just in time for the holiday season.

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🎄🎁 Imports Dragon Helps CTV Build a Toy Mountain

Imports Dragon was proud to support CTV’s Toy Mountain initiative by donating $20,000 worth of toys, helping bring joy to children and families in need this holiday season. Through this contribution, Imports Dragon helped grow Toy Mountain—an annual campaign that collects new, unwrapped toys in support of local charities, ensuring children across Canada can experience the magic of the holidays. Giving back is a core part of who we are. Supporting initiatives like Toy Mountain allows us to use what…

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Marvel Rivals Comes to EB Games Canada 🎮💥

EB Games Canada and McFarlane Toys teamed up to celebrate Marvel Rivals with a special launch event on November 25 at 3:00 PM ET, hosted at the EBX Flagship Store at Les Cours Mont-Royal in downtown Montreal. The event marked the first-ever public display of Marvel Rivals collectibles from McFarlane Toys, with Wave 1 and Wave 2 showcased for fans and collectors. Attendees had the opportunity to experience the new lineup up close and be among the first to see…

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⚫EB Games Black Friday Deals Begin Across Canada

Black Friday deals have officially dropped at EB Games! Fans can score major savings on action figures, collectibles, trading cards, and gaming accessories just in time for holiday shopping. With limited quantities and high fan demand, be sure to visit your local EB Games or shop online to grab the best finds!

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Mastermind Toys Unveils Black Friday Toy Deals 🛍️

Black Friday has kicked off at Mastermind Toys with incredible savings on top brands across the Imports Dragon portfolio. Shoppers can enjoy 25–40% off select McFarlane Toys, TMNT, Miraculous, licensed plush, Science4You, Dragon Blok, Astropod, Woodlets, and more — with Buy More, Save More stacking for even greater value. It’s the perfect time to stock up on gifts for the holiday season. Explore all deals in-store and online at Mastermind Toys.

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