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The world of Pandora expands once again with the release of Avatar: Fire and Ash on December 19, alongside a new lineup of McFarlane Toys Avatar action figures. Featuring detailed sculpts and screen-inspired designs, these figures bring the power, scale, and visual impact of the Avatar universe to life. Whether you’re a longtime fan or discovering the story anew, the Avatar Fire and Ash figures offer a dynamic way to celebrate the latest chapter.

The SpongeBob Movie: Search for SquarePants makes its splash on December 19, bringing Bikini Bottom laughs to the big screen—along with a fun lineup of movie-inspired SpongeBob plush. Featuring SpongeBob and friends in their on-screen looks, these plush capture the humour, charm, and unmistakable personality that fans love—bringing a little extra Bikini Bottom fun along for the ride.

With Fallout Season 2 officially airing on December 17, fans can dive even deeper into the Wasteland with a new wave of McFarlane Toys Fallout action figures. Inspired by the hit series, the latest figures capture the gritty detail, iconic characters, and post-apocalyptic aesthetic that has made Fallout a standout franchise. Designed for both play and display, these figures bring the world of Fallout from screen to shelf just in time for the holiday season.

Imports Dragon was proud to support CTV’s Toy Mountain initiative by donating $20,000 worth of toys, helping bring joy to children and families in need this holiday season. Through this contribution, Imports Dragon helped grow Toy Mountain—an annual campaign that collects new, unwrapped toys in support of local charities, ensuring children across Canada can experience the magic of the holidays. Giving back is a core part of who we are. Supporting initiatives like Toy Mountain allows us to use what…

EB Games Canada and McFarlane Toys teamed up to celebrate Marvel Rivals with a special launch event on November 25 at 3:00 PM ET, hosted at the EBX Flagship Store at Les Cours Mont-Royal in downtown Montreal. The event marked the first-ever public display of Marvel Rivals collectibles from McFarlane Toys, with Wave 1 and Wave 2 showcased for fans and collectors. Attendees had the opportunity to experience the new lineup up close and be among the first to see…

Black Friday deals have officially dropped at EB Games! Fans can score major savings on action figures, collectibles, trading cards, and gaming accessories just in time for holiday shopping. With limited quantities and high fan demand, be sure to visit your local EB Games or shop online to grab the best finds!

Black Friday has kicked off at Mastermind Toys with incredible savings on top brands across the Imports Dragon portfolio. Shoppers can enjoy 25–40% off select McFarlane Toys, TMNT, Miraculous, licensed plush, Science4You, Dragon Blok, Astropod, Woodlets, and more — with Buy More, Save More stacking for even greater value. It’s the perfect time to stock up on gifts for the holiday season. Explore all deals in-store and online at Mastermind Toys.

Fairy magic has arrived! Winx Club dolls are now appearing on shelves across Canada, just days after the release of the brand-new Winx Club series on Netflix (premiered November 2). The refreshed assortment brings beloved characters to life with dazzling outfits, vibrant details, and all the enchantment fans adore. Perfect for gifting or collecting, these dolls celebrate friendship, fashion, and the timeless sparkle of the Winx universe. Find Winx Club dolls at leading retailers nationwide.

The Starlight Plush Program is officially live across Canada — bringing joy, comfort, and meaningful impact with every purchase. Each plush includes a scratch-off code that allows supporters to help fund real wish-list gifts for seriously ill children through Starlight Canada.A meaningful gift that gives back. Learn more at starlightplush.ca.

Montréal has a brand-new home for discovery and play: LAJOUÉ officially opened its doors, bringing a fresh, imaginative, and magical toy retail experience to the city. To celebrate its opening on November 1, visitors were invited to explore the vibrant new space and enjoy a full day of celebrations, including: Imports Dragon was proud to support the event by supplying giveaways for families and young visitors. 📍 1455 Peel Street, Montréal Congratulations to the LAJOUÉ team on an exceptional launch.