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EB Games has officially opened the world’s largest EB Games store in the heart of Montréal. Located at Les Cours Mont-Royal, 1455 Peel Street, the new flagship offers an elevated, immersive shopping experience for collectors and gamers alike. The state-of-the-art space features expanded assortments, interactive displays, and dedicated zones for action figures, trading cards, and premium collectibles. Opening day celebrations included: Guests were encouraged to share their experience using #EBFlagship and tagging @ebgamescan on social media. Congratulations to the EB…

The annual Scoop Let’s Play Holiday Showcase returned with an exciting preview of the hottest toys, baby gear, family lifestyle products, and holiday trends for 2025. Kids and families enjoyed hands-on demos, upcoming launches, and seasonal products designed to spark fun, inspire play, and elevate gifting. Imports Dragon was proud to participate alongside leading brands and partners, highlighting new releases and providing attendees with a first look at key items heading into Q4. Thank you to Swerve Strategic for organizing…

Big news for collectors—NYCC action figure pre-orders have landed at EB Games Canada! Fans can now secure highly anticipated figures across top franchises, with limited quantities available. This year’s lineup features an extensive selection, including: These exclusive drops deliver true convention-level excitement, offering Canadian fans early access to standout releases just in time for the holiday season. Pre-orders are live now at EB Games.

Mark your calendars—Batman Day lands September 20 with a wave of epic pre-orders at EB Games! 🦇 From action figures to collectibles, it’s the perfect time to gear up and celebrate Gotham’s protector. Join fans everywhere in honoring the Dark Knight with the ultimate lineup of toys and exclusives from McFarlane Toys.

The wait is almost over—Demon Slayer: Infinity Castle is coming to theatres, and so are the new figures! ⚔️ Pre-orders open September 12, bringing fans detailed collectibles inspired by the most epic arc yet. Secure your favourites early and relive the battle at home with every strike, stance, and story.

The cuteness craze continues! Riding the momentum of collectible hits, Baby Three brings triple the charm with an ever-growing lineup of series and assortments. 🍼✨ With designs as lovable as they are collectible, these cute companions are set to spark excitement among kids and collectors alike. Don’t miss the latest arrivals — with more still to come!

It’s time to celebrate royalty in every form—Princess Week is here! 👑 From classic fairy-tale charm to modern heroes who redefine what it means to be a princess, this week is all about imagination, courage, and sparkle. Discover a magical lineup of dolls, dress-up, and playsets that let every child step into their own royal story. 📖✨

Dora the Explorer is celebrating 25 years! 🎉 Our favourite adventurer is back with Boots and Backpack for more songs, smiles, and discoveries — now as soft plush pals, ready to join little explorers on their next big journey. Where to next? 🗺️✨

We swung into action for Spider-Man Day with five all-new figures launching for pre-order at EB Games — including an EB Games Exclusive Black Suit Spider-Man with a reprint of Spider-Man #1 and signed by Todd McFarlane himself!

Imports Dragon and Mastermind Toys partnered on a high-impact retail initiative to drive foot traffic and in-store engagement across all locations nationwide. Running from July 11 to 28, the Spy X activation featured a Tracker Tag scavenger hunt that encouraged interactivity for kids and families, with surprise giveaways awarded in-store. Each Spy X purchase also entered shoppers into a draw to win a $100 Mastermind Toys gift card, helping to convert participation into purchases. To further support retail sell-through, all…