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Brand Spotlight: Spy X In-Store Activation at Mastermind Toys 🕵️

Imports Dragon and Mastermind Toys partnered on a high-impact retail initiative to drive foot traffic and in-store engagement across all locations nationwide. Running from July 11 to 28, the Spy X activation featured a Tracker Tag scavenger hunt that encouraged interactivity for kids and families, with surprise giveaways awarded in-store. Each Spy X purchase also entered shoppers into a draw to win a $100 Mastermind Toys gift card, helping to convert participation into purchases. To further support retail sell-through, all…

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McFarlane Toys Featured on The Tonight Show 📺

McFarlane Toys earned a major pop culture spotlight on The Tonight Show Starring Jimmy Fallon, as Superman star David Corenswet went head-to-head with Fallon in a highly entertaining round of 30-second challenges using none other than a McFarlane Toys figure from the Superman Movie line. ▶️ Watch the segment

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The Smurfs Movie: Plush Sighting 🍄

The beloved blue crew is back — on the big screen and on shelves. 💙 Papa Smurf, Smurfette, Brainy, and No Name are stepping out of their hidden mushroom village and into the spotlight as adorable plush. Whether you’re feeling wise, sassy, brainy, or just a little blue… there’s a Smurf for you.

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🦸‍♂️ June 12: Superman Day

There’s an action figure for every version of the Last Son of Krypton! 💥 From his bold beginnings in comic books to his latest on-scree evolution, celebrate decades of history and legacy this Superman Day.

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