Brand Spotlight: Spy X In-Store Activation at Mastermind Toys 🕵️
Imports Dragon and Mastermind Toys partnered on a high-impact retail initiative to drive foot traffic and in-store engagement across all locations nationwide. Running from July 11 to 28, the Spy X activation featured a Tracker Tag scavenger hunt that encouraged interactivity for kids and families, with surprise giveaways awarded in-store. Each Spy X purchase also entered shoppers into a draw to win a $100 Mastermind Toys gift card, helping to convert participation into purchases. To further support retail sell-through, all…






