Imports Dragon and Mastermind Toys partnered on a high-impact retail initiative to drive foot traffic and in-store engagement across all locations nationwide.
Running from July 11 to 28, the Spy X activation featured a Tracker Tag scavenger hunt that encouraged interactivity for kids and families, with surprise giveaways awarded in-store. Each Spy X purchase also entered shoppers into a draw to win a $100 Mastermind Toys gift card, helping to convert participation into purchases.
To further support retail sell-through, all Spy X products were offered at 15% off until July 30.
This successful collaboration brought the Spy X brand to life with hands-on play, driving awareness, sales, and social engagement through organic user content tagged by customers.
