The cuteness craze continues! Riding the momentum of collectible hits, Baby Three brings triple the charm with an ever-growing lineup of series and assortments. 🍼✨ With designs as lovable as they are collectible, these cute companions are set to spark excitement among kids and collectors alike. Don’t miss the latest arrivals — with more still to come!
It’s time to celebrate royalty in every form—Princess Week is here! 👑 From classic fairy-tale charm to modern heroes who redefine what it means to be a princess, this week is all about imagination, courage, and sparkle. Discover a magical lineup of dolls, dress-up, and playsets that let every child step into their own royal story. 📖✨
Dora the Explorer is celebrating 25 years! 🎉 Our favourite adventurer is back with Boots and Backpack for more songs, smiles, and discoveries — now as soft plush pals, ready to join little explorers on their next big journey. Where to next? 🗺️✨
We swung into action for Spider-Man Day with five all-new figures launching for pre-order at EB Games — including an EB Games Exclusive Black Suit Spider-Man with a reprint of Spider-Man #1 and signed by Todd McFarlane himself!
Imports Dragon and Mastermind Toys partnered on a high-impact retail initiative to drive foot traffic and in-store engagement across all locations nationwide. Running from July 11 to 28, the Spy X activation featured a Tracker Tag scavenger hunt that encouraged interactivity for kids and families, with surprise giveaways awarded in-store. Each Spy X purchase also entered shoppers into a draw to win a $100 Mastermind Toys gift card, helping to convert participation into purchases. To further support retail sell-through, all…
The Tanner Reddick Fundraiser Tournament hit it out of the park, raising funds for the local fire department and first responders. Capping off the event, MVPs from the final teams received MLB Legends Series figures for a true all-star finish. 🌟
Shark Week is here — and it’s packed with bite-sized excitement! From toothy toys to fin-tastic figures, keep your eyes peeled for jaw-dropping releases making a splash online and on shelves all week long…
McFarlane Toys earned a major pop culture spotlight on The Tonight Show Starring Jimmy Fallon, as Superman star David Corenswet went head-to-head with Fallon in a highly entertaining round of 30-second challenges using none other than a McFarlane Toys figure from the Superman Movie line. ▶️ Watch the segment
From fans in full cosplay to free Superman capes handed out at the door, the premiere of the new Superman movie delivered hero-level hype — complete with a fresh take on the Man of Steel and an epic lineup of McFarlane Toys figures and collectibles!
Actor Nicholas Hoult sat down with the TODAY Show to talk about stepping into the role of Lex Luthor in the new Superman Movie — and what it feels like to be turned into an action figure1! 🦹 Watch the full interview here.
