EB Games Canada and McFarlane Toys teamed up to celebrate Marvel Rivals with a special launch event on November 25 at 3:00 PM ET, hosted at the EBX Flagship Store at Les Cours Mont-Royal in downtown Montreal.
The event marked the first-ever public display of Marvel Rivals collectibles from McFarlane Toys, with Wave 1 and Wave 2 showcased for fans and collectors. Attendees had the opportunity to experience the new lineup up close and be among the first to see the figures in person.
For those unable to attend in-store, the celebration extended online with The McFarlane Toys Show streaming live from EBX, featuring exclusive content and exciting giveaways for viewers tuning in remotely.
The Marvel Rivals Launch Event brought together fans, collectors, and partners to celebrate the debut of a highly anticipated new franchise, both in-store and online.









